Whether it’s McCartney using a metaphor for drugs as a relationship in “Got To Get You Into My Life,” or Lennon asking not to be bothered with the world’s problems that were miles away in an LSD-fueled dream in “I’m Only Sleeping,” this was a mind-altered state focused on the personal, not the political. The mind altered ruminations in the lyrics throughout Revolver show a band obsessed with self. It was the personification of it neatly packaged with The Beatles’ brand. So we've got this thing called 'Apple' which is going to be records, films, and electronics – which all tie up.' This was not transcending the commodification of art. Do you want to give it to the government or do something with it?' So we decided to play businessmen for a bit because we've got to run our own affairs now.

In fact, shortly after the release of Revolver, the Beatles set up Apple Corps as a way maximize their profit with Lennon stating, “Our accountant came up and said 'We got this amount of money. One could ask how such a supposed thought provoking album opened up with a song about not making enough profit? The innovation found in the studio manipulation of sounds heard on the record were only afforded to the band because of their commercial success and does not extend to the lyrical content of the album. While the Fab Four wrote Revolver with an eye towards the trappings of success and mind expansion, it is, in many ways, limited in imagination by those very things. Perhaps, there are nuggets of truth in all this, but the most radical thing Revolver did was inspire an album title almost 25 years later. Revolver is hailed by many music critics as a redefining of what rock ‘n’ roll could be, an LSD fueled exploration of psychedelia, and a cultural touchstone of Swinging London that sought transcendence from materialism and consumerism. There are still arguments about who contributed what part to each song and are as much a part of the pathos that surround the album as the songs themselves. At the time, John Lennon, Paul McCartney, George Harrison, and Ringo Starr saw themselves not only above competition from contemporaries like the Beach Boys and Rolling Stones, but in competition with each other. The album came at the end of their touring career and pushed the possibilities of studio recording. By the time The Beatles released Revolver in 1966, they were the biggest band in the world.

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