#HYPER CASUAL GAMES DOWNLOAD#

Hyper-casual game design is shifting towards “hybrid-casual” as developers deepen the game loop in a bid to improve player retention.The average Day-7 retention for mobile games is around 20% however, the rate often falls below 10% for hyper-casual games.

#HYPER CASUAL GAMES DOWNLOAD#

Despite large download numbers, hyper-casual games struggle with player retention.It seems that in the post IDFA era, the hyper-casual genre is faced with less UA challenge compared to other casual and midcore games due to its broad targeting strategy. The number of hyper-casual games in the top 100 download charts in those countries grew year on year from 14% in 2018 to 36% in 2021. The impact of ads on the casual game experience is a net positive, according to the report mentioned above: Top casual games saw average user. Hypercasual was the most downloaded genre of mobile games in 2021 in the US, UK, Japan and South Korea despite IDFA regulations. Players spend more time in ad-supported games.It’s a genre which is played by every demographic, and the design of hyper-casual means that anyone can enjoy a burst of simple gaming fun. Hyper-casual games continue to be a huge success story and an innovative, vibrant genre within the mobile games industry. Meanwhile, there’s an increasing number of hyper-casual studios expanding to casual genres via both inhouse development and M&A (e.g., Good Job Games, Voodoo, Rollic). From 2020 to 2021, the market stays relatively stable in terms of downloads

Meanwhile, casual and mid-core publishers have been quick to capitalize on the large hyper-casual user base in order to cross-promote their own titles through in-app ads. These games are characterized by a single mechanic, a straightforward design, and simple. Publishers are combining meta gameplay elements from other popular genres like Puzzle and Simulation to add depth and replay value, as well as creating additional monetization opportunities.Īdding specific localization around in-game events, ad creatives, and UI has also helped hyper-casual games to appeal to gamers in Eastern markets. Hyper casual mobile games have been a big trend in recent years. The report found publishers focusing on ways to improve retention and find new revenue opportunities. The theme for the Mobile Game Jam 2019 was HYPER CASUAL, a game genre that has been steadily gaining popularity in the recent years. The report – Pangle & Newzoo: Mobile Game Genre Report, Comparing & Contrasting the Hypercasual Genre in Eastern and Western Markets – found hyper-casual games continue to lead the most-downloaded charts in several key global markets even after Apple’s changes to mobile ad targeting, which was expected to disproportionately affect hyper-casual games. Pangle, the ad network of TikTok For Business and games industry research experts, Newzoo, have released a new report looking into the latest facts and figures showing the continuing success of the hyper-casual games genre.

Hyper casual games